About me
I'm an assistant professor of marketing at Marshall School of Business, University of Southern California.
I’m interested in how organizations and individuals communicate their morality, and in how tactics for signaling virtue are received by various audiences. For example, I study how consumers respond to corporate social responsibility initiatives or to public figures who wade into (or avoid) political conflict. In general, my work tries to explain the morally-charged psychologies underlying issues like (in)authenticity, generosity, virtue-signaling, political posturing, outrage culture, and self-censorship. I also study more basic processes in human judgment and decision-making.
I taught previously at Northwestern’s Kellogg School of Management. I received my PhD in Marketing and Psychology from The Wharton School, University of Pennsylvania and my BA in Cognitive Science from Yale University. Prior to graduate school, I worked at Bridgewater Associates.
