About me
I'm an assistant professor of marketing at Marshall School of Business, University of Southern California.
Drawing on methods from consumer research and psychology, my work explores how organizations and individuals communicate their moral values, take sides over hot-button issues, and share information about contentious subjects. Within that space, I study a variety of topics, including (in)authenticity, virtue-signaling, outrage culture, self-censorship, disinformation, charitable giving, corporate social responsibility, and group judgment.
I previously taught at Northwestern’s Kellogg School of Business. I received my PhD in Marketing and Psychology from The Wharton School, University of Pennsylvania and my BA in Cognitive Science from Yale University. Prior to graduate school, I worked at Bridgewater Associates.
