About me
I'm an assistant professor of marketing at Marshall School of Business, University of Southern California.
I’m interested in how organizations and individuals communicate their morality, and in how tactics for signaling moral character are received by various audiences. For example, I study how consumers respond to corporate social responsibility initiatives or to public figures who wade into (or avoid) political conflict. In general, I try to explain the moral charge that underlies issues like (in)authenticity, virtue-signaling, political posturing, outrage culture, and self-censorship. I also study more basic processes in human judgment and decision-making.
I taught previously at Northwestern’s Kellogg School of Management. I received my PhD in Marketing and Psychology from The Wharton School, University of Pennsylvania and my BA in Cognitive Science from Yale University. Prior to graduate school, I worked at Bridgewater Associates.
